Recently we were invited to take part in a taste test for a new cereal being launched onto the New Zealand market.
Be Natural is an Australian brand but their products sit quite nicely alongside the Kiwi counterparts on the shelf - but with some quite unique differences.
The first thing to stand out is the packaging - natural cardboard box with no gaudy colours or pictures, this looks completely different to the other cereals right off the bat. Clearly it is designed to say ''healthy'' and environmentally friendly. On closer inspection there's a statement on the side of the box - this is made from recycled cardboard, and the company tell us they are partnered with Landcare Australia. I like that.
The proof is in the eating though, so I sell the idea to the chidlren that they are part of a special group of testers (not cereal eaters, my two) and they enthusiastically view the bowls in front of them, telling me it looks'' yummy''. So far so good.