Recently we were invited to take part in a taste test for a new cereal being launched onto the New Zealand market.
Be Natural is an Australian brand but their products sit quite nicely alongside the Kiwi counterparts on the shelf - but with some quite unique differences.
The first thing to stand out is the packaging - natural cardboard box with no gaudy colours or pictures, this looks completely different to the other cereals right off the bat. Clearly it is designed to say ''healthy'' and environmentally friendly. On closer inspection there's a statement on the side of the box - this is made from recycled cardboard, and the company tell us they are partnered with Landcare Australia. I like that.
The proof is in the eating though, so I sell the idea to the chidlren that they are part of a special group of testers (not cereal eaters, my two) and they enthusiastically view the bowls in front of them, telling me it looks'' yummy''. So far so good.
Unfortunately both children were unexcited about it after the first couple of mouthfuls - The dancing queen claiming it was too spicy (she has zero tolerance for cinnamon) and the little engineer less than thrilled with the bran flakes.
I loved it. It has a chai latte kind of quality that I really enjoyed (I guess that's the cardamom) and therefore a more sophisticated flavour than most honey based cereals. I'm not a fan of milk on cereal and so ate it fairly dry but that was fine too and it didn't stick the roof as my mouth as muesli style cereals are apt to do.
I'm also not really one for checking nutritional content on cereal - as long as it's not too sugar or salt laden I'm happy - mainly because to get any breakfast into my family is a win on the day. That said, I was happy with the contents and liked the variety of grains on offer. The pumpkin seeds are a nice touch too, adding a bit of colour and variety of texture.
Would I buy this again? Absolutely - and I look forward to trying another flavour in the range.